CogniFit's Science blog: Brain Fitness - The Uber Competitive Advantage

Brain Fitness - The Uber Competitive Advantage

A competitive advantage is by definition a strategic unique characteristic or attribute, difficult to achieve and copy, providing the organization having it an edge over its rivals. A competitive advantage is the heart of success in business, the heart of winning. That is why organizations work every day, to achieve the objective of creating strong competitive advantages towards a sustainable business growth.

There are countless attributes to be considered as sustainable advantages. It ranges from the resources available to an organization, the location, the technology and know-how, the list would be too long. But at one point in time, all competitive advantages converge to a single aspect: the people. It is the people, the employees of an organization, who will create and sustain the business model and advantages of their organization.

What is the best way to have the people as a continuous competitive advantage over the competition? There can be no single or simple answer to this question. Companies around the world work every day to recruit the best, train and coach them, create business systems to allow them to perform better, to create a higher value. But one forgotten aspect can make the whole difference: to help each employee, to become better at what they do, to think faster, improve focus and memory. Any organization excelling in this area is far more likely to outperform the competition. Is this possible?

This is where Brain Fitness appears as the ultimate competitive advantage for an organization. By training and enhancing the cognitive abilities of an individual, a Brain Fitness program is the single best performance and productivity advantage an organization can have.

By itself, joining a Brain Fitness program is a key strategic choice – for the individual and for the organization. It is indeed, the Uber Competitive Advantage.